Agencies can offer AI search optimization as a measurement-and-improvement service: establish where the client appears in AI answers, diagnose why competitors win, implement concrete changes, and report observed movement over time.
Define a deliverable clients can understand
- A prompt and competitor baseline
- Cross-engine visibility and answer evidence
- A prioritized technical and content backlog
- Implementation status and later verification
- An agency-branded progress report
Avoid promising control over model output
No agency controls what an AI assistant will say. A credible scope improves the availability, clarity, consistency, and authority of the information assistants may use, then measures the result without guaranteeing placement.
Connect GEO to work the agency already does
Many recommendations map to established capabilities: technical SEO, structured data, product positioning, comparison content, digital PR, review presence, and entity consistency. AI visibility provides a new evidence layer for prioritizing that work.
How to price a GEO retainer
Price the service the way you would scope an SEO retainer: by the work, not by a promised position. The main cost drivers are the number of brands or products, the size of the prompt set, the engines covered, the competitors benchmarked, and the implementation hours you commit to each month.
- Audit: a fixed-fee baseline across prompts, engines, and competitors
- Retainer: monthly implementation hours plus recurring measurement
- Reporting: a monthly or quarterly client report with the evidence attached