Practical writing on GEO — how AI engines actually decide what to recommend, and what to do about it.
August 15, 2026
Your brand can appear first today, disappear tomorrow, and return later — even when the question stays exactly the same. That movement is normal. Here is what it means and when to pay attention.
August 13, 2026
A practical definition of AI search visibility, the five signals behind it, how to measure and improve it, and why one manual answer is not a measurement.
A practical workflow for measuring whether ChatGPT mentions and recommends a brand, with prompt templates, fields to record, and how to read the trend.
How agencies can establish a repeatable AI visibility baseline, investigate gaps, and report progress without overpromising.
A clear definition, calculation, and interpretation guide for AI share of voice.
A brand mention and a recommendation are not the same. Here is a 5-step test to tell the difference.
A practical service model for agencies that connects AI visibility measurement to real technical, content, and authority work.
July 29, 2026
A single ChatGPT answer isn't a measurement — it's one sample from a system that can answer the same question differently every time you ask. Here's what real tracking looks like instead.
July 22, 2026
Some SEO instincts transfer straight over to GEO. Others actively don't apply anymore. Here's a clear line between the two, and how to measure each.
July 15, 2026
When someone asks ChatGPT for the best tool in a category, there's no crawler, no ranking algorithm, no ten blue links. Here's what's actually happening instead — and what it rewards.