To know whether ChatGPT recommends your brand, test discovery and comparison prompts that do not force the brand into the question. Then check whether the answer presents the brand as a suitable option, where it appears among alternatives, and whether the claim is corroborated rather than a lone unsupported mention.
Use prompts that allow absence
Questions such as 'What are the best tools for this use case?' are more informative than 'Is this brand good?' The first measures discovery; the second asks ChatGPT to discuss an entity already supplied by the user.
Distinguish mention from recommendation
- Is the brand presented as an option for the stated need?
- Is it near the beginning or buried after alternatives?
- Is the description positive, neutral, or cautionary?
- Do other assistants independently recognize the same brand association?