Agencies should track client AI visibility as a repeatable research process: define the market, select customer-intent prompts, record a cross-engine baseline, identify answer gaps, and measure again after the work is implemented.
Start with the client's buying journey
- Separate discovery, comparison, and branded prompts
- Define the competitors the client actually encounters
- Run the same prompts across the supported assistants
- Store the generated answers behind every result
Translate findings into deliverables
A missing mention is not yet a strategy. Investigate the competitors and cited sources in that answer, then scope the appropriate work: clearer comparison content, stronger product facts, technical fixes, or credible external coverage.
Report change carefully
Show mention rate, position, sentiment, share of voice, and source evidence alongside the actions completed. Describe improvements as observed changes, not guaranteed business outcomes.